There are many ways to grab positive attention for your self-storage facility and garner community support, but one of the best is to host an entertaining event that brings together residents and businesses. Throw in a fundraiser, and you have a perfect opportunity to market your business while building critical neighborhood partnerships. But some operators shy away from these activities, maybe feeling intimidated by the time, energy and expense that can be involved. If you aren’t quite sold on the value of hosting community events at your self-storage property, check out this video by StorCo Storage, which hosted a “Hoops for Heroes” fundraiser, drive-in movie and carnival-themed food vendors at its facility in O’Fallon, Missouri. Proceeds were donated to The BackStoppers Inc., which provides financial assistance to the families of first responders who’ve lost their lives in the line of duty. Try leveraging some of these ideas into your own sizzling summer celebration!