In many ways, Darth Vader is the quintessential bad guy. He’s got power, a purposeful stride, a strong mean streak and, of course, that deep, chilling voice. So, when the Sith Lord of Doom and Gloom meets up with funnyman Leigh Hart, spokesperson for New Zealand self-storage operator National Mini Storage, you know it's going to be a hilarious encounter. With “Star Wars: The Last Jedi” hitting theaters this month, now’s a great time to dial into the series’ phenomenon and create your own pop-culture-savvy marketing message. Don’t be afraid to “use the force” to lure new customers!