Self-storage operations generally have small management teams. When a member leaves, it creates a work surplus that’s difficult to absorb and a gap that must be filled—often quickly. This creates pressure for everyone, from the owner to facility staff. In this video, fellow owner and “Hacking Self Storage” podcast host Dean Booty reflects on how he drew inspiration from British marketing and advertising pioneer David Ogilvy to not only replace a lost employee but expand his team. He discusses the correlation between pay and talent, the value of hiring for future growth, and why owners should be OK with not being the smartest person in the room. Hear why investing in your people ensures business stability and longevity.