Self-storage has gained a reputation for being recession-resistant, which has drawn swarms of new investors during this period of unprecedented returns. But while the industry is healthy, that doesn’t mean it’s bullet-proof. Investors must consider how long the market is likely to continue on this trajectory and how well it’s positioned to withstand the next economic slide. In this video, owner and investing expert AJ Osborne explains how self-storage succeeded through the Great Recession and why past performance doesn’t necessarily dictate the future. He then offers strategic advice on preparing for the next downturn and the importance of maintaining a “margin of stupidity.”