Self-storage demand continues to be high in most markets, yet many operators aren’t valuing their units the way they should—at least, that’s what facility owner and investor Stacy Rossetti says. According to her, if you haven’t assessed your rental rates recently, now’s the time! In this video, Stacy explains why you could be leaving revenue on the table and shares her perspective and advice on unit pricing. She also shares real-life examples from fellow operators who are successfully leveraging their revenue management and shows you how to track competitors’ rates, occupancy and unit availability to keep pace with the market.
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