A self-storage facility probably isn’t the first place you think of when you want to watch a movie or find a farmer’s market, right? The same is no doubt true of your current and potential customers. But clever operators know community outreach is an excellent way to build business. In fact, StorCo Storage in O'Fallon, Missouri, has made it a core component of its overall operations strategy. In this video, CEO James Reid talks about the company’s approach and shares highlights from several of its large public events including a carnival, drive-in movie night and more.