Media attention can be a great thing … if it’s positive. If it’s because of a break-in at your self-storage facility or an unhappy customer who runs to the local “On Your Side” news crew, that’s a whole different ball of wax. Yes, bad things can happen, but there are steps you can take avoid having your business appear in the spotlight for the wrong reasons. Learn what they are in this video by Carol Mixon, owner of SkilCheck Services. She’ll give you a recent example of bad press, explain what went wrong and discuss how the operator should correct the issue. Get insight to prevent damaging public relations!