The marketing plan for a self-storage facility will vary based on many factors, such as size, location, market demand and more. That said, the goals for nearly every operation should be the same: to reach the target market, stand out from competitors and provide a clear value proposition. According to industry investor Steven Wear, cofounder of Self Storage Syndicated Equities, a solid strategy will include seven key elements. Find out what they are and how they’ll help you attract and retain tenants while driving revenue growth.