Google is phasing out third-party cookies on its Chrome browser. This change could impact the way your market your self-storage business online and the information you’re able to collect from website visitors. In this interview recorded at the 2023 Inside Self-Storage World Expo, Melanie Terschak of Go Local Interactive provides an overview of what’s coming and when, plus how this shift could affect your campaigns. Also, get advice on how to use existing customer data to improve your marketing efforts.

Terschak is marketing director for Go Local, which offers a suite of digital-marketing services. She oversees the growth, development and innovation of the company’s offerings including paid media, search engine optimization, content and local-listings management. She’s spent the last decade developing and implementing strategies to help self-storage operators nationwide.

Read more about the 2023 ISS World Expo in this article recapping the event.