StoreLocal, a cooperative created by independent self-storage operators to offer member benefits with economies of scale, has launched a new Web platform designed to enhance engagement between consumers and members via mobile devices. The platform is intended to make unit rentals fast and intuitive for customers “with aesthetically pleasing visual elements and features” and “without the need to interact with an attendant,” according to a press release.

The platform includes tools that allow tenants to determine the right size unit for their needs before reserving or renting. It will dynamically build contracts for unit rentals, tenant insurance, addendums and military waivers. It also enables the sale of retail supplies. “In effect, we have made every mobile device a kiosk that allows anyone to fully transact with [member operators] from anywhere, at any time,” said CEO Lance Watkins.

Other features include blog and tip portals, call tracking and recording, coupons, e-mail and short message service (SMS) engagement, and video content for upselling.

“We’re using the power of storytelling to enhance the customer experience,” Watkins said. “We are going beyond a transactional tool to offer a unique experience that educates consumers by answering their questions and [inspires] them with engaging human-centric content along their journey, all the while informing and building the self-storage facility owner’s brand and product.”

StoreLocal leverages the combined strength of its membership for services such as customer acquisition, financing, marketing and technology. The coop also owns online self-storage directories StorageFront.com and SelfStorageHounds.com. Its total membership includes more than 700 self-storage facilities through 21 founding-member companies.