Find Local Storage (FLS), a consortium of 30 self-storage owners who operate an online facility directory, has launched a new pricing program for its lead-generation services. Operators can now pay a flat fee of $25 per month per facility for unlimited organic leads and reservations, according to a company press release. The move to a low monthly price is the result of feedback from industry owners who are looking to drive down the cost of lead generation, the release stated.
“Our mission from day one was not to charge more than 10 percent of what it cost us to deliver leads to a self-storage facility, and that’s simply to cover overhead,” said David Cramer, an managing board member at FLS and president and CEO of SecurCare Self Storage Inc. “We’ve encountered such rapid growth that we’re able to lower the lead-acquisition costs and pass the savings on to our members.”
Launched in 2013, FLS offers a lead-generation platform that creates rental opportunities and improves marketing efforts for participating self-storage operators, according to the release.
Founded in 1988 and based in Lone Tree, Colo., SecurCare operates more than 140 storage facilities in 12 states. It’s an affiliate of National Storage Affiliates Trust.