G5, the provider of Digital Experience Management (DXM) software and services to the self-storage industry, has launched its Intelligent Marketing Cloud service that integrates multi-channel marketing functions onto a single platform. Targeted at marketers of multi-family, self-storage and senior-living properties, the program uses artificial intelligence and predictive analytics to create a data warehouse designed to improve strategic decision-making, optimize campaigns, manage marketing costs and improve return on investment (ROI), according to a press release.
“Our vision is that all aspects of multi-channel marketing will be optimized using the vast amounts of data available through our platform, and taken to new dimensions using artificial-intelligence technology that delivers new experiences in real time, while improving our clients’ ROI,” said Dan Hobin, CEO. “Our clients will see continued improvements in real estate marketing as we expand our use of artificial intelligence throughout the real estate marketing cycle.”
The platform integrates marketing data across digital advertising and search engine optimization, as well as mobile, reputation, social media and other Web channels. “In this manner, both historical and real-time data are used to understand and predict customer journeys and campaign effectiveness. Campaigns can be updated and optimized continuously, rather than looking in the rear-view mirror on antiquated results from previous quarters,” the release stated.
Founded in 2005, G5 was recently named one of the fastest growing private U.S. companies by “Inc.” magazine and listed in Deloitte LLP’s “Technology Fast 500” rankings. The Bend, Ore.-based company is backed by private-equity investor PeakEquity Partners.