OpenTech Alliance Inc., a Phoenix-based provider of self-storage kiosks, call-center services and other technology, has released Insomniac StoreCore, an online-rental website solution with built-in e-commerce features and integrated marketing tools. The platform is updated in real-time and integrated with SiteLink management software, according to a press release.

StoreCore was built by self-storage marketers with rental-conversion expertise, the release stated. Features include built-in search engine optimization, fast load speeds and responsive design across a variety of devices. It also offers flexible themes and a management system to give facility operators control of their website content, as well as intelligent pricing and rental tools.

“In self storage, it’s easy to pigeonhole your focus on your physical footprint,” said Cameron Urry, OpenTech’s vice president of customer-acquisition services and product. “But digital real estate is just as important to an operator’s success. You can have the best facility for miles, but if customers can’t find you or your website is frustrating to use, you will lose that tenant. It’s no longer enough to have a website; your website now needs to be a revenue-generating machine. The release of the StoreCore website platform is a critical opportunity for operators to pivot their online-rental strategy for the modern self-storage tenant and future-proof their business.” 

OpenTech specializes in smart-connected technology solutions. Its products and services include the Insomniac line of kiosks, call-center solutions and access-control systems. It also operates storage-auctions website StorageTreasures.com.