SpareFoot, an online marketplace for self-storage consumers, has released a free whitepaper offering marketing advice that will help independent self-storage operators compete with the industry’s real estate investment trusts (REITs). “Modern Marketing Tactics to Keep the Storage Industry Independent” outlines revenue strategies for small to mid-size operators and dispels myths about industry aggregator websites, according to an announcement on “The Storage Facilitator,” the SpareFoot blog. The asset is available for download from the company’s “Free Resources” page.

Because REIT acquisitions are increasing, it’s important for smaller operators to “act more aggressively in the face of big competitors with even bigger marketing budgets,” according to the blog.

“Now is the time to test marketing strategies, claim online shelf space and hone operational best practices,” the whitepaper recommends. “Set your facility up for success, so when more inventory hits the streets, you’re ready to hold your ground and compete with the big guys.”

Founded in 2008, SpareFoot.com helps consumers find and reserve self-storage units, with comparison shopping tools that show real-time availability and exclusive deals. With a network of more than 7,000 storage facilities ranging from mom-and-pop operations to real estate investment trusts, the company reaches prospective storage renters though partnerships with brands including SelfStorage.com and Penske Truck Rental.

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