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ISS Store Adds New Book on Self-Storage Investing

The Inside Self-Storage (ISS) Store is selling a new book on self-storage investing. Written by AJ Osborne, co-founder of Bitterroot Holdings/Keylock Storage, “The Investors Guide to Growing Wealth in Self Storage: The Step-By-Step Playbook for Turning a Real Estate Asset Into a Thriving Self Storage Business” teaches readers how to identify investment opportunities, allocate capital, and leverage management expertise to turn a mom-and-pop asset into an income-producing venture.

Osborne co-founded Bitterroot/Keylock in 2012, building it into a $100 million portfolio with 12 properties across the Northwest. Though he specializes in turning around underperforming properties, he’s also developed self-storage from the ground up, expanded existing facilities and converted other property types into storage. Topics covered in the book include why self-storage is an attractive investment, valuation and finding deals, financing, revitalizing assets, reducing risk and more.

“The Investors Guide to Growing Wealth” is published by JamesBrennae Publishing. Available in softcover, the 184-page book is priced at $29.95. Additional details are available at

For more than 29 years, ISS has provided informational resources for the self-storage industry. Its educational offerings include ISS magazine, the annual ISS World Expo, an extensive website, the ISS Store, and Self-Storage Talk, the industry’s largest online community.

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