SpareFoot, an online self-storage marketplace and provider of Web-marketing tools, and the Storage Business Owners Alliance LLC (SBOA) will host a free webinar on Dec. 14 about using video marketing to promote self-storage facilities. SpareFoot Marketing Analyst Rachel Greenfield will explain the do-it-yourself process of planning, shooting, editing, distributing and promoting videos to market self-storage, including "welcome" videos, how-to educational videos and fun commercials. The webinar will take place at 2 p.m. EST.

Webinar attendees will be challenged to think beyond the notion that self-storage is too boring to be entertaining. Greenfield will also illustrate how video can appeal to potential customers and generate return on investment through a low-budget marketing effort that works in a trackable way.

Greenfield also published an article on the topic of video marketing on InsideSelfStorage.com, a comprehensive online resource for self-storage owners, managers, investors and developers. The article can be read at www.insideselfstorage.com/articles/2011/11/doityourself-video-marketing-helps-selfstorage-operators-get-real-with-customers.aspx.

Founded in 2008, SpareFoot is the provider of SiteBuilder, GeoPages and AdNetwork, which tools designed to help self-storage operations get found and generate business online. The company also lists more than 5,000 self-storage facilities in its nationwide directory, which allows consumers to find, compare and reserve self-storage units online. The Austin-based startup company is backed by Silverton Partners, FLOODGATE and Capital Factory.

The SBOA is cooperative organization that enables small to mid-size self-storage businesses to enjoy bulk buying power. The group has grown to include more than 2,200 member facilities and 30 vendor partners. Members pay an annual membership fee to save on items such as packing and moving supplies, marketing services, payroll services, UPS shipping and more.