A new three-day event will provide free education to self-storage professionals in an online format. The Self Storage Summit, Nov. 19-21, will feature dozens of industry experts and sessions on a wide range of topics.
The editors of Inside Self-Storage, the summit’s platinum sponsor, sat down with event creator and producer Jim Ross, owner of Self Storage Domination Management and host of “The Self Storage Show” podcast, to discuss the virtual platform and what attendees can expect.
Tell us a bit about your industry background.
I started in the industry as a manager when I was 20 years old and ran two locations. Then I moved on to a regional role and managed locations throughout the Western United States. For the past few years, I've created a lot of content via videos and podcasts to bring value to those in our industry by interviewing others, and just providing resources and strategies along the way.
What inspired you to launch the Self Storage Summit?
I have a passion for bringing as much value as I can to others online. With the podcasts and videos, my goal has always been to be a source of education. Putting together this online conference was a natural next step in the evolution of bringing something to our industry. It's a format that can reach many people who otherwise haven't been able to experience a conference in person. It's the next best thing to being there.
How does the platform work?
For the three days this summit is live, attendees can participate for free. Everyone who’s registered will receive an e-mail each morning giving them the links to all of that day's sessions. It’s approximately 10 per day! But those sessions are only available for 24 hours, then they become locked. The option is to purchase the All-Access Pass (a great package title I “borrowed” from the ISS World Expo), which offers unlimited access, plus several bonuses.
What’s included in the All-Access Pass?
I really want to overdeliver on this package, which is worth about $2,000. For $197, attendees will get some amazing resources to help their self-storage business. In addition to unlimited access to all video session (30-plus hours), they’ll receive:
- The 2019 Self Storage Summit Guide: The printable PDF workbook is designed to help attendees capture key insights from all sessions.
- Success Blueprints From Managers to Managers: These interviews from some of the top self-storage managers in the country provide words of advice and strategies.
- Downloadable MP3s: I’m taking each of the video sessions and turning them into audio versions for attendee convenience.
- Private Facebook group: During the live event, we'll be having fun in the group and randomly giving away $25 Amazon Gift Cards.
- Manager Mastery Monday: In this exclusive bonus session, I invite attendees to join me and kick off each week on Zoom video conferencing with fellow managers. They’ll get business tips, motivation and community! This is available immediately.
How many presenters will there be? Please give us a sneak peek into the lineup.
I have 30 speakers who’ve agreed to participate. I hand-picked those who are at the top of their self-storage game. They're investors, owners and operators and, most important, they're teaching from experience, not theory. All I can say is, you're in for a treat!
The lineup includes Chris Baird, Anne Ballard, Kris Bennett, Dean Booty, Thomas Brooks, Terry Campbell, Bob Cooper, Dan Dotson, Stevie English, Matt Eoff, Jim Ferguson, Marc Goodin, Mark Helm, Kerry Henriksen, Daniel Higuera, Guy Javarone, Tron Jordheim, Matt Lang, Jamie Lindau, Jon Loftin, Stacie Maxwell, Scott Meyers, Brad Minsley, Jim Mooney Jr., Tommy Nguyen, Tevis Paxton, Magen Smith, Brandon Snyder, Yonah Weiss, Scott Zucker and others.
How do people register?
Registration is at www.insideselfstorage.com/summit. All that’s required is an e-mail address! Once registered, you’re all set to enjoy all the presentations as they go live. You’ll also be given the option to purchase the All-Access Pass.
What do you hope attendees will take away from the event?
My goal is for every attendee to come away having learned something new and, more important, have action items they can implement for immediate positive impact on their business. At the conclusion of the event, I want every single attendee to say to themselves, “That was amazing.” I want this to be fun and educational. Most important, I want them to have a better self-storage business because of the value that was delivered to them.