Oh, boy. If you want to hear a textbook example of what not to say and do during a self-storage sales call, this video is for you. Jim Ross of “The Self-Storage Show,” a YouTube channel discussing industry topics, makes a cold call to a storage facility that goes spectacularly wrong. He then critiques the experience, explaining where the manager failed in his approach and how he could have done better. Learn the elements of a successful sales call and why it’s important to demonstrate your facility’s value to the customer, no matter their circumstances. See how your technique compares!