A 3-Step Plan to Attract Tenants and Rent Units During the Critical Self-Storage Lease-Up Phase

You've finally completed your stunning new self-storage facility. The construction dust has settled, and your building stands proud, ready to welcome new renters. Now the real challenge begins: filling those empty units! The lease-up phase can be just as nerve-wracking as the build itself, but with the right approach, it’s an opportunity to set the foundation for long-term success. In this video, investor Steven Wear of Self-Storage Syndicated Equities speaks to facility operator and property manager Gary Edmonds of The Storage Manager about the three-step marketing plan Gary’s company follows to attract tenants efficiently and effectively. Here’s a hint: The work begins a few months before you’re hanging up balloons for the grand opening.