Podcasts

The "Sounds of Storage" podcast features interviews and relaxed discussions with industry insiders and trendsetters. Tune in to hear what they have to say about management, marketing, technology, real estate, development, expansion, acquisition and a host of other important topics.

Sounds of Storage Podcast: David Wolf Offers Insight to Changes in Google Analytics

Dec 17, 2013

During this enlightening podcast, Inside Self-Storage Editor Amy Campbell speaks with David Wolf, managing partner of online marketing firm Linkmedia 360, about Googles latest changes. Wolf explains why Google is no longer providing keyword data...

Sounds of Storage Podcast: Susan Haviland Talks Customer Service and Its Impact on Profitability

Jul 24, 2013

Providing a pleasant experience for prospective and current tenants can be the hallmark of self-storage operators who regularly win repeat business from customers and receive enthusiastic referral business. Susan Haviland, owner of Haviland...

Sounds of Storage Podcast: Shari Sutton Shares Tips for Community and Holiday Marketing

Dec 10, 2012

Community, or "grassroots," marketing is an essential component of any self-storage operation's marketing mix, particularly during high holiday seasons when a little creativity and goodwill can generate excellent opportunities for neighborhood...

Sounds of Storage Podcast: Ted Culbreth Talks Construction, Development

Jun 14, 2012

A self-storage builder very active in Texas and other areas of the South is SBS Construction. Ted Culbreth, the company's vice president of sales and marketing, is an industry veteran whose career started during the self-storage development boom...

Sounds of Storage Podcast: Tom Litton Talks About Self-Storage Marketing and ROI

Mar 12, 2012

Tom Litton, owner of Litton Property Management and a self-storage marketing expert, took a stab at this scenario during the most recent Sounds of Storage podcast. In speculating with John Carlisle, Tom listed three strategies for getting the best...

Sounds of Storage Podcast: John Siefert, John Muehling Talk Online Marketing in Self-Storage

Feb 23, 2012

John Siefert and John Muehling, respectively the CEO and vice president of marketing for VIRGO, stopped by to chat with John Carlisle about online marketing, an area in which they have a wealth of experience and passion.

Sounds of Storage Podcast: Matthew Van Horn and Jim Ross Discuss Cloud Computing in Self-Storage

Feb 12, 2012

For anyone but gurus, the fast pace of technology in any industry can be overwhelming. For example, seemingly everyone in the business/tech world last year was talking about "cloud computing," but what does it mean, and what does it have to do...

Sounds of Storage Podcast: Anne Ballard Shares Tips for 'Wowing' Self-Storage Customers

Jan 20, 2012

Customer-service expert Anne Ballard joined host John Carlisle for the latest installment of the Sounds of Storage podcast series. "The Hat Lady," the founder and president of Universal Management Co., shares tips about how to wow customers and...

Sounds of Storage Podcast: Brad North Talks Retail Sales and 'Lead Gen' in Self-Storage

Jan 06, 2012

Industry expert and sales guru Brad North joined host John Carlisle for the most recent Sounds of Storage podcast to discuss self-storage sales techniques and lead generation, also referred to as "lead gen."

Sounds of Storage Podcast: Jim Chiswell Chats About Self-Storage Feasibility

Dec 21, 2011

Self-storage veteran and consultant Jim Chiswell talks about notable changes in the industry during his tenure, the importance of self-storage feasibility studies, and ways for industry neophytes to network and get connected in the community.