Community, or "grassroots," marketing is an essential component of any self-storage operation's marketing mix, particularly during high holiday seasons when a little creativity and goodwill can generate excellent opportunities for neighborhood...
A self-storage builder very active in Texas and other areas of the South is SBS Construction. Ted Culbreth, the company's vice president of sales and marketing, is an industry veteran whose career started during the self-storage development boom...
Tom Litton, owner of Litton Property Management and a self-storage marketing expert, took a stab at this scenario during the most recent Sounds of Storage podcast. In speculating with John Carlisle, Tom listed three strategies for getting the best...
John Siefert and John Muehling, respectively the CEO and vice president of marketing for VIRGO, stopped by to chat with John Carlisle about online marketing, an area in which they have a wealth of experience and passion.
For anyone but gurus, the fast pace of technology in any industry can be overwhelming. For example, seemingly everyone in the business/tech world last year was talking about "cloud computing," but what does it mean, and what does it have to do...
Customer-service expert Anne Ballard joined host John Carlisle for the latest installment of the Sounds of Storage podcast series. "The Hat Lady," the founder and president of Universal Management Co., shares tips about how to wow customers and...
Industry expert and sales guru Brad North joined host John Carlisle for the most recent Sounds of Storage podcast to discuss self-storage sales techniques and lead generation, also referred to as "lead gen."