StorTrack LLC has launched a subscription-based, pricing-management service that allows self-storage operators to view up-to-date, local market-price conditions, analytics and trends. The cloud-based dashboard solution allows them to define a local territory and set up saved searches on specific unit types defined by size, dimension, features or promotions. StorTrack then provides an in-depth market pricing summary that includes historical pricing, averages, minimums, maximums and most recent changes. Users can also view market-summary data to review trends and highlights.
There is a lot of information out there. Distilling it into accessible data and analytics with tools that use and react to changes in the market will inform self-storage managers to make smarter business decisions, said John Tilly, general manager.
At the Inside Self-Storage World Expo in Las Vegas, March 31-April 2, StorTrack will also launch a mobile version of its pricing tool, accessible via smartphones and tablets. The app, which can be used to monitor single or multiple territories, will be available to Android and Apple iOS mobile-device users on March 31. Users can specify the types of activity to monitor, and it will send alerts to their mobile device, letting them know of relevant changes in local conditions.
The StorTrack app lets self-storage managers to stay on top of key movements in local market conditions without having to sit at their desk and log-in to StorTrack, said Mike Aulicino, sales manager. The information goes directly to them on their mobile device.
StorTrack costs $49 per month for a single user, with nationwide coverage.
Understanding and anticipating pricing trends can often make the difference between average and top financial performance, said Warren Lieberman, CEO of revenue-management consultancy Veritec Solutions and special advisor to StorTrack. StorTrack dramatically improves the ability of smaller and mid-size self-storage firms to access pricing information that has only been available to the larger companies.
Based in San Mateo, Calif., StorTrack is a start-up company whose principals include experienced information professionals and leaders in the area of revenue management and price optimization.