Brad North of Advantage Business Consulting (ABC) will share strategies for maximizing a storage facility's sales program on July 19th during the Inside Self-Storage Expo in Reno-Tahoe, Nev. The educational session focuses on managers' phone skills as a fundamental business asset and their importance to a facility's caller-to-renter conversion ratio. Attendees will learn how to generate more appointments and customer visits, which adds to an operation's bottom line.

North is the founder ABC, which specializes in on-site sales, marketing, feasibility and operational training for the self-storage industry. In addition to producing two live videos and a workbook for self-storage managers, he launched A TelePro, a mystery-shopping service that assists in educating, evaluating and improving phone-sales performance. For more information, call 513.229.0400; visit www.advantagebusinessconsulting.com.

To register for the ISS Reno Expo and attend North's seminar, visit www.insideselfstorage.com/expo.