Anne Ballard, aka “The Hat Lady,” president and founder of Universal Management Co., will present a free webinar about self-storage marketing on Dec. 17.  The online seminar will disclose facility-marketing techniques and step-by-step marketing instructions. Ballard will guide attendees in telling a facility’s “story” and provide practical solutions for improving a self-storage site’s performance. She’ll teach a real-time process to help facility operators maximize their marketing and provide and A-to-Z guide for marketing, management and team motivation.
 
Ballard is a renowned expert in self-storage facility management, often recognized for her distinctive headwear. Her webinar, "The Hat Lady Speaks: Marketing Self-Storage,” will take place at 1 p.m. ET. To register, visit Ministoragemessenger.com.
 
Ballard is a regular contributor to Inside Self-Storage magazine and other industry publications and is a regular presenter at the Inside Self-Storage World Expo. Ballard will present a seminar titled “Tenant Screening, Crime Prevention and Dealing With the Media” at the ISS Expo in Las Vegas, March 1-3, 2010. For show details, visit www.insideselfstorageworldexpo.com.
 
Ballard founded Universal more than 15 years ago. The company specializes in full-service management, design, marketing, development services, feasibility studies, global consulting and training for self-storage facilities.

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