SmartStop Self Storage REIT Inc., a self-managed real estate investment trust (REIT) that operates the SmartStop Self Storage brand, named Joe Robinson as chief operations officer. Robinson previously served three years as executive vice president and chief marketing officer for Simply Self Storage. While there, he led all marketing, pricing, information technology and training activities, according to a press release.
Robinson also spent six years with self-storage REIT Extra Space Storage Inc., ultimately serving as vice president of marketing, where he led revenue management, data analytics and the call center. He also served as the company’s director of revenue management, leading the development of multiple centralized pricing models, the release stated.
“We are pleased to welcome Joe to our team of experienced executives at SmartStop Self Storage REIT,” said Michael McClure, chief executive officer. “Joe brings to the table a wealth of knowledge from many operational facets in self-storage. He is a respected authority on revenue management, having spoken at various events and published articles on the topic. With his background and history of success, Joe will serve as a vital asset to our company.”
Robinson earned a bachelor’s degree from Brigham Young University and a master’s degree from Rice University.
SmartStop is a diversified real estate company focused on self-storage, student housing and senior-housing assets. It has $1.6 billion of real estate assets under management, including 112 storage properties in 17 states and Toronto, and manages another 29 in 10 states for a total of 10.6 million rentable square feet in 93,000 units. Through its indirect subsidiary SmartStop REIT Advisors LLC, SmartStop also sponsors other self-storage programs, including Strategic Storage Trust IV Inc., a public non-traded REIT.