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Self-Storage Tenant-Protection Provider SafeLease Appoints Chief Product Officer

SafeLease, which provides a tenant-protection plan for self-storage operations, has appointed Deepak Surana as chief product officer. He’ll lead the product management, design and engineering teams that develop the company’s proprietary platform and look to expand its product suite, according to a press release.

“We are building a platform to help small and mid-size property owners maximize their revenue potential,” said Steven Stein, founder and CEO. “Deepak combines a strategic mindset with the technical expertise to realize our vision for SafeLease’s product suite.”

Surana has more than 20 years of experience in product development for companies such as Accenture Plc, Blackboard Inc. and Dun & Bradstreet Corp. He most recently served as general manager for marketing-technology firm OutboundEngine Inc. During his tenure as senior vice president of product and engineering for OutboundEngine, he oversaw the company’s portfolio of marketing-automation products, the release stated.

“The self-storage market is primed for a modern suite of revenue-focused products,” Surana said. “We’re fusing superior platform capabilities with a seamless user experience to provide property owners with the tools, technology and infrastructure they need to turn risk into revenue.”

SafeLease Tenant Protection integrates with most self-storage management software programs to automatically enroll eligible renters in a minimum-coverage protection plan at move-in. Customers with proof of insurance may opt out. Facility operators collect the revenue directly from tenants.

Headquartered in Austin, Texas, SafeLease works with commercial real estate owners in the United States. It leverages technology and a partner-centric business model to create new revenue channels that maximize the value of commercial property assets.

Source: PR Newswire, SafeLease Welcomes Deepak Surana as Chief Product Officer

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