CallPotential, a provider of lead-management and communications software for the self-storage industry, has hired Scott Worden as business-development manager. In this role, Worden will help expand the company’s client base, according to a press release.

“Scott is highly regarded for his client-first approach,” said Phil Murphy, founder and president. “He brings great energy and experience in the self-storage technology sector. We are enthusiastic he will be representing CallPotential and feel fortunate to welcome him to the CallPotential team.”

Worden’s industry experience includes positions with other self-storage technology providers. He earned a bachelor’s degree from the University of Oregon.

“CallPotential is a high-impact platform,” Worden said. “I am excited to have the opportunity to be part of the CallPotential team and contribute to the company’s next phase of growth.”

CallPotential’s customer-relationship management platform integrates with facility-management software to allow systemization and automation of the lead- and collection-management processes using omnichannel communication tools such as text messaging, e-mail, live and recorded calls, and live chat.