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Self-Storage Operator SROA Capital Hires Director of Accounting

SROA Capital LLC, which operates the Storage Rentals of America self-storage brand, has appointed Lauren Weiss as director of accounting. She’ll be responsible for all property accounting, accounts payable, financial reporting, insurance and property-tax functions, according to a press release.

Weiss has spent more than 15 years in executive-leadership roles within the real estate industry. She has experience with all aspects of accounting and finance for commercial, residential, retail, multi-family, office, low-income and multi-use properties for multi-billion-dollar companies.

Prior to joining SROA, Weiss served eight years as vice president of accounting for New York City-based real estate owner and developer The Related Cos. There she was responsible for multiple accounting functions for a $50 billion, the release stated.

“Lauren is a perfect complement to our young team of leaders, who are on a mission to build an institutional, data-driven self-storage company,” said Benjamin Macfarland, CEO and co-founder.

Weiss earned a bachelor’s degree in finance and marketing from American University in Washington, D.C., and an MBA from New York University.

“I expect the initial primary focus of my time at SROA to be on functional and technical improvement, streamlining process, and upgrading and improving the utilization of ERP [enterprise resource planning] and reporting systems to keep up with growth of this amazing company,” Weiss said.

Based in West Palm Beach, Florida, SROA is a real estate investment company focused on the acquisition and operation of self-storage properties nationwide. It owns and operates 15 million rentable square feet in 25 states.

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