Pinnacle Storage Properties, a Houston-based firm that operates 21 self-storage facilities under various names, has hired Sherrie LeCrone as investor communications coordinator. She’ll oversee communication with 130 active investors representing $28 million throughout the company’s portfolio, according to a press release.

LeCrone will be the primary point of contact for Pinnacle quarterly investor reports, legal documents and general questions. She’ll also manage the build-out and maintenance of backend and user-facing customer-relationship management (CRM) functions for investors, lenders and other outside parties. She’ll participate in defining and maintaining processes and tools to improve lead and opportunity management in the CRM platform. In addition, she’ll collaborate with marketing partners to develop simultaneous, ongoing campaigns to multiple target audiences.

LeCrone has more than 10 years of experience in credit union and affiliate marketing, having executed communication and marketing strategies for a $700 million institution with 55,000 members. She earned a bachelor’s degree from the University of Arkansas. “I look forward to being part of a dedicated and talented team focused on delivering investor value,” she said.

“Sherrie brings a broad range of experience to the position, which will benefit Pinnacle Storage Properties as we grow. We are excited to have her on our team,” said John Manes, CEO and partner.

Pinnacle is a privately held real estate owner/operator focused on the acquisition, development and management of self-storage assets. Its investment strategy is to purchase under-leveraged properties in suburban and secondary markets. Its portfolio comprises about 1.2 million rentable square feet.