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Self-Storage Marketing Firm The Storage Group Names New CEO

The Storage Group (TSG), an Internet-marketing company that serves the self-storage industry, has named Steve Lucas as its new CEO, effective March 1. Brian Pelski, who most recently served in this capacity, will remain as a company principal. The appointment will allow other members of the executive team to focus on the firm’s long-term strategic direction and success, according to a press release.

“Steve is well-equipped to lead the company’s overall operations and bring an accelerated focus on executing key strategies, due to his deep knowledge of the industry, technology, our products and services, and vision as a company,” Pelski said. “We are at a critical moment in our company. I believe the appointment of Steve as chief executive officer will lead TSG to the pinnacle of success and prepare us to implement new strategies and take advantage of new market opportunities ahead.”

Lucas joined TSG in 2013 as director of sales. He became chief operating officer two years later and a partner in 2018. He’s spearheaded major strategy and technical shifts across the company’s portfolio of products and service, most notably new versions of its online-rental tool ClickandStor.

“I am honored and excited to lead The Storage Group. I would like to thank Brian for his leadership and assistance over my past five years at TSG,” Lucas said. “Moving forward, The Storage Group will push the tech envelope with enhancements to our Pinnacle Website design, the first and only progressive web application in the industry, and the first and most powerful move-in tool, ClickandStor.”

Based in Altamonte Springs, Fla., TSG provides online tools and marketing solutions including local-listing management, mobile websites, online rentals, pay-per-click advertising, search engine optimization, social media marketing and website development.

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