FineView Marketing, an Austin, Texas-based firm that serves the self-storage industry, has hired Jess Casto as business development specialist. She’ll be responsible for developing and managing sales and marketing initiatives as well as interactions with cross-functional teams and leadership to support incoming leads. Her responsibilities also include visibility retention with the company’s client portfolio and implementation of inbound and outbound campaigns, according to a press release.
Casto has previous experience in self-storage. In 2010, she served as a manager for a mid-size operator based in York, Pa. Though she temporarily left the industry to focus on event planning, she returned in 2018 to serve as director of marketing for STORExpress, which operates 13 facilities in Ohio and Pennsylvania. She also served as a board member of the Pennsylvania Self Storage Association.
“We are delighted to welcome Jess to FineView Marketing,” said CEO and owner Christina Alvino. “I’ve known Jess for several years, and have regularly been impressed with her marketing knowledge and professionalism. She will most certainly add an elevated level of creativity, vision and leadership to the team. As we continue to expand, we believe Jess’ extensive background in both marketing and self-storage will enable her to educate potential clients as to how our marketing strategies will meet their objectives and drive desired results.”
“I’m thrilled to be joining the team,” Casto said. “Their culture supports and encourages creativity, sharing of ideas and implementation through best practices. I’m looking forward to being a part of this professional, innovative and creative team.”
FineView is a boutique marketing agency catering to independently owned self-storage operators. It offers a range of products and services to assist clients in managing all aspects of their marketing strategies with tactics to attract customers and drive results, per the release.
FineView Marketing, FineView Marketing Welcomes Jess Casto as Business Development Specialist