In keeping with the company’s tradition of tapping current events for campaigns, Manhattan Mini Storage’s latest advertising shines a laser on the city’s economic woes and finds something to make people smile. Based on the observation that Manhattanites are creatively multi-purposing their homes to economize on rent, the new campaign uses humor to highlight potential uses and benefits of self-storage while also coining industry-related terminology. Created in-house and rolled out last month, the campaign is appearing on billboards, phone kiosks and bus cards across the city. Ad examples are shown below.

Over the past 40 years, Manhattan Mini Storage has provided moving and storage services to more than 300,000 New Yorkers. With 17 facilities throughout the city, the company is the largest self-storage provider in New York. It is owned by Edison Properties LLC. For more information, visit www.manhattanministorage.com.