TD Self Storage Proposes Mixed-Use Project for Greenville, SC

Update 3/8/18 – TD Self Storage has revised and expanded its mixed-use proposal for 101 Oneal St. Dubbed the West End Community Hub, the project would include 2,000 square feet of band-practice rooms, co-working space, 11,297 square feet of street-level retail and a 19,309-square-foot rooftop event venue, in addition to the 107,000-square-foot storage facility. Ground-level parking would offer 50 spaces, according to the source.

The band-practice area would be called the West End Music Hub. TD added it to the design after listening to feedback from community members. It would target musicians living in multi-family buildings, the source reported.

TD believes the iShare co-working space will be ideal for traveling salespeople who don’t have a physical office but require storage space, professional meeting equipment, access to WiFi and other office amenities. The developer intends to incorporate the concept in other future developments, Burgin told the source. An earlier report indicated 1,160 square feet would be set aside for office space. It’s unclear if the area designated for iShare has changed in size.

The retail space could include several restaurants, including a coffee bar, juice bar and a hamburger eatery. TD is considering potential franchises JHM already works with at its hospitality properties, Burgin said.

The rooftop entertainment venue would be managed by JHM and available only for rent, as opposed to general use by the public. It would include a performance stage and fully equipped bar and kitchen. The venue would be designed to host large indoor or outdoor weddings, small cocktail hours and other events.

The project received positive feedback on March 1 during an informal presentation to the Greenville Design Review Board Urban Panel. It will need formal approval from the board to move forward, according to the source.

1/12/18 – TD Self Storage Enterprise LLC, a development and acquisition venture launched last year by JHM Hotels, is pursuing a mixed-use project in the West End historical district of Greenville, S.C. The four-story facility would be built on a nearly 1-acre lot at the corner of Oneal and Rhett Streets, which currently houses a Piedmont Electrical Distributors warehouse. It would include 931 self-storage units, 1,430 square feet of retail, 1,160 square feet of office space and 61 parking spaces in a basement garage, according to the source.

The structure would be constructed of brick, glass and metal, and leave room for a corner coffee shop. The developer intends to pursue Leadership in Energy and Environmental Design certification from the U.S. Green Building Council.

The project would require a special exception from the city to proceed. The board of zoning appeals was scheduled to review the plan last night. Planning staff earlier recommended against the development due to a code that prohibits self-storage at street level, the source reported.

The property is in a section of the West End known as the Warehouse District. The area historically has housed industrial businesses but has been eyed by the city for redevelopment, including “adaptive re-use opportunities for startups,” according to the source. The city would also like to see residential lofts in the area.

"We are currently working with our architect to meet these requirements," Roger Burgin, senior vice president of TD Self Storage, told the source. "I feel confident we will be able to meet all requirements and develop a fantastic project that will benefit the West End and the city of Greenville."

Launched in August, TD Self Storage is headquartered in Greenville. It was created to pursue opportunities in the Midwest and Southeast, with eventual expansion to California, Texas and other U.S. markets. Its goal is to amass an owned portfolio of more than 100 storage properties.

Since founding its self-storage division, JHM Hotels has since retired its name and created four separate hotel companies: Auro Hotels, Sarona Holdings, Siddhi Hotel Group and Sima Hotels. JHM acquired and developed hotels throughout the United States for 44 years. The group owns and operates 38 hotels in seven states, according to its website. Its brands include Hilton, Hyatt, Marriott and Westin. The group’s affiliate, JHM Restaurant Group, owns several high-end restaurants.

Upstate Business Journal, West End Community Hub to Bring More Co-Work Spaces, Restaurants, and Retail to the West End
Greenville News, Self Storage Complex in Greenville's West End Would Resemble Apartments, Coffee Shop

TAGS: News Zoning
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