Last week I blogged about the importance of being active on social media. One of the reasons many self-storage operators might not be regular posters is lack of ideas. I feel you. Part of my job as an editor with Inside Self-Storage is to regularly post on our brand’s social media sites, including Twitter. (Follow me at @AmyCampbell_ISS.) Even though we publish tons of new content every week, coming up with fresh ways to deliver these messages can sometimes be difficult. I always aim to be informative but also engaging. Hopefully, I’m hitting this target!
As a self-storage operator, you might spend oodles of time attempting to craft your own clever posts for your business’ social media accounts. For many, this includes Twitter, where your word count might be limited but the expectations for good content is high. I recently came across a few examples of great tweets from self-storage operators and thought I’d share.
One storage company that excels on Twitter is Arco Storage. In addition to promoting its facilities, including videos, it also regularly provides resources to storage customers. For example, the company recently offered a link to an article along with this post: “About to move house? Feeling overwhelmed with all the jobs you have to tick off the ‘to do’ list? This guide will help you take the stress away.” Bam. They helped people and got them thinking about their storage company.
In fact, offering advice is one of the best ways to connect with Twitter fans. Think about how you can share your knowledge on storage, from packing tips to choosing the right unit. But you don’t need to limit yourself, either. Jiffy Self Storage provided guidance on how to store fire extinguishers in a home. That’s good info for just about anyone. And the link goes to, you guessed it, a blog on Jiffy’s homepage.
Sometimes a post can be just for fun. Proguard Self Storage enticed our tastebuds when it posted: “Krispy Kreme or Shipleys?! Which team are you on?! #CommentBelow” followed by several hashtags including #proguardselfstorage and #proguardstorage on National Donut Day earlier this month.
Another surefire way to gain likes and shares is by promoting other businesses that, hopefully, will give your facility a shout out as well. CH Self Storage plugged a restaurant favorite with this tweet and a photo: “One of our favorite places to grab a tasty bite is Squeeze In, Chino Hills. It's a 'must try' if you haven't eaten there yet.” The operator also included a link to a blog with more on the eatery.
If you’re still tweeting out your rental specials or talking about your unit mix, you likely won’t get much traction. It’s information, sure, but is it what your followers and prospects want to see? We’re bombarded with a ton of information every day. If you want your tweet to stand out from the noise, it must resonate with your audience. So, get online and poke around. Find a funny meme you can share. Tell your followers about an upcoming community event. Celebrate a holiday. Tweet about an interesting fact or rave about a local eatery. Use hashtags. Have fun!