Do you spend an inordinate amount of time promoting your self-storage business on social media platforms like Facebook, Instagram or Twitter, but have little to show by way of results from this effort? You aren’t alone. Jim Ross of “The Self-Storage Show,” a YouTube channel discussing industry topics, believes most facility operators should instead treat Google My Business as their primary social platform. In this video, he demonstrates why it’s so much more than an online listing and discusses how to leverage its features, particularly the posting function. Though you might be tempted to dance into the TikTok craze, Ross argues that customers are much more likely to be looking for “self-storage near me” on Google. See if you agree!