Inflation is having an impact on all businesses, including self-storage. While facility operators aim to keep costs from spiraling, they must continue to attract and retain customers. In this “Sounds of Storage” podcast, Inside Self-Storage (ISS) Editor Amy Campbell speaks with Melanie Terschak, marketing director for Go Local Interactive, on the marketing channels to embrace in this time of financial upheaval. She also explains why your strategy must change and shares advice to help you remain successful.
Founded in 2011 and based in Overland Park, Kansas, Go Local offers a suite of digital-marketing services. Terschak oversees the growth, development and innovation of the company’s offerings including paid media, search engine optimization, content and local-listings management. She’s spent the last decade developing and implementing strategies to help self-storage operators nationwide.
Duration: 12 minutes, 19 seconds
To learn more, access the hundreds of free resources on our Marketing topic page. For additional insight, browse marketing-related products in the ISS Store. To hear additional installments in the "Sounds of Storage" series, visit the ISS podcasts page.