SmartStop Self Storage Commercial: 'Stranger Danger' and the Perils of Peer-to-Peer Storage

There’s a lot of competition for self-storage renters today, and some of it may be coming from unexpected sources. While you’re probably thinking about the facility down the street or in the next town over, there’s another rival that should be on your radar: peer-to-peer storage marketplaces that have been popping up in cities nationwide. They connect people who need space with neighboring residents and businesses who have it to spare in a garage, basement, attic, back room, etc. On the surface, they might seem appealing to some customers; but SmartStop Self Storage’s amusing commercial on the subject underlines the realities of “stranger danger” and why saving a few bucks is often not worth the gamble.