With Halloween just around the corner, many self-storage operators are thinking about ways they can observe the spooky holiday while promoting their business. One great community-marketing option is to host a “trunk-or-treat” event. This alternative to trick-or-treating takes place right in your facility parking lot, with participants giving out candy or other goodies from the backs of their cars, which are decorated for the occasion. It’s a safe, organized way to help your neighbors celebrate, and it can even be co-sponsored by local schools, churches or other businesses.
In a recent thread on Self-Storage Talk, the industry’s largest online community, members are discussing their experiences with this type of event. Read what they have to say and get fresh ideas for your own fall marketing!