Marketing has become a dominating force in the operation of a successful self-storage business. Today's facility operators face powerful competition, increased expenses and shifting consumer demand. This e-book provides insight to the critical area of facility marketing and promotion, including Web strategies, e-mail campaigns, print advertising and more. The collection of articles specifically addresses topics such as how to build and maximize a self-storage website, connecting with customers, building brand loyalty, creating an effective advertising campaign, using social media and others.