Marketing has become a dominating force in the operation of a successful self-storage business. Today's facility operators face powerful competition, increased expenses and shifting consumer demand. This e-book provides insight to the critical area of facility marketing and promotion, including Web strategies, e-mail campaigns, print advertising and more. The collection of articles specifically addresses topics such as how to build and maximize a self-storage website, connecting with
Building Your Brand: Modern-Day Guidelines for Marketing a Self-Storage Business
This e-book provides insights and tips for self-storage facility operators to promote their businesses to their target audience through multiple avenues and with maximum return on investment. Readers will learn about cost-effective, contemporary methods to market self-storage facilities including websites, online directories, search-engine optimization, local search, social media, community events and more.