G5, provider of Digital Experience Management (DXM) software and marketing services to the self-storage industry, has released its “Self Storage Digital State of the Industry Report” for the second half of 2019. The 32-page publication examines industry marketing trends and includes recommendations on how facility operators can optimize their digital efforts to overcome challenges such as oversupply and increased competition, according to a press release.
The report includes overviews of specific market drivers such as state-to-state migration and national vs. submarket rental trends. It also examines advertising and marketing costs, the types of devices prospects are using to conduct online searches, online customer reviews, and factors that affect the customer experience including page-load speed, local influencers, voice search and others. There’s also a section on compliance issues.
Online lease adoption has more than doubled since the first half of 2018, while national rent growth declined 1 percent year over year due to oversaturation. The report also notes that nearly 20 lawsuits related to website accessibility were brought before federal courtrooms last year.
The “Digital State of the Industry Report,” is available as a free PDF download. G5 publishes two such reports each year.
Founded in 2005 and based in Bend, Ore., G5 is a predictive, software-as-a-service (SaaS) company that uses artificial intelligence and other technologies to measure and increase marketing-campaign effectiveness. Through its cloud platform, the company offers predictive analytics, one-to-one customer journeys, personalized customer experiences and continuous spend optimization.