As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
If you're just getting started in the self-storage business, this is the article you need. There is a lot of misinformation about marketing in the industry. Before you develop some bad habits, please keep reading...
Hiring the best person for the job can be a difficult task when the budget for a salary only allows for cheese and crackers and you want to hire caviar. It is possible to achieve your objective and still stay within budget. But it will take...
In the case of Hospital Corp. of America and Subsidiaries v. Commissioner , 109 TC (1997), the tax court concluded property qualifying as tangible personal property under former investment tax credit (ITC) rules would also qualify in the same...
Staying on the Cutting Edge of Technology (For Free)
By R.K. Kliebenstein
It
recently occurred to me that with the advent of new technology, we all should to
be able to dramatically reduce our office costs. Following are some ways to
increase off...
Marketing for the Holidays
By Pamela Alton
Is
it me, or do the seasons seem to fly by these days? Here we are in the midst of
winter, with Thanksgiving and Christmas coming upon us faster than any of us
seem prepared for. Now is the time to think...
Storage Units or the City Dump?
By Pamela Alton
One day, as you are making your rounds at your facility, you notice a broken lamp with
no shade sitting beside your dumpster. Within 15 minutes, there also appears an old
dresser with one drawer ...
Secrets to Successful StaffingUnderstanding the legalities of hiring and firing employeesBy Scott ZuckerThere are numerous state and federal laws that restrict employers in their hiring and firing decisions. As a result of these laws--many of...
