As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
Thirty-four years ago, when I started as an agent with a large mutual-insurance company, the secret to success was indeed the mystery. I was told it was the law of large numbers. If you made 100 sales a year, y...
Self-storage operators are not alone when it comes to getting caught up in search engine rankings, but guest blogger Nick Bilava of Storage.com warns that while search engine optimization can definitely bring positive results, page ranking shouldn...
Most self-storage owners and operators have had to hire for a position at one time or another. We all know the drill. You effectively get the word out that your organization is hiring, and you end up ...
Hire, train, motivate and retain great employeesit seems simple, but is it? How many times has this happened to you? You cant believe your good fortune. You find the perfect candidate for the job. He looks the part and gives all the ri...
If you are a self-storage owner who has just purchased a facility but have no industry experience, you may find the tasks involved with starting a new business a bit overwhelming. Management companies are available to assist and...
The single most important marketing tool you have in the storage business is your manager. The problem is, frequently, the wrong people are selected for this job. Understand the concepts in this article, and youll make better choices and end up...
