Still trying to operate your self-storage facility like it was 2000, or even 2018? Well, it’s time to change your thinking. The ongoing effects from the pandemic promise to endure through 2021 and beyond, and failure to adapt is a surefire way to limit business growth. Fellow owner and investor Mark Helm believes the best way for self-storage operators to remain relevant in their markets is to change their mindset around the customer experience. In this video, the author of “Creating Wealth Through Self-Storage” explains why it’s necessary to continually evolve, experiment and evaluate. Don’t get left behind!