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As a self-storage operator, you’re inherently a salesperson. So, what’s the key to renting units and selling add-on products? There are many things that can influence a customer’s purchase decision, but often the most important is personal...
Every experienced fisherman knows that just because you’ve got a fish on the line doesn’t mean you’ll reel it into the boat. It takes skill! The same can be said for closing self-storage rentals, even with a motivated prospect. Here are some ways...
If you’re looking to improve your self-storage business performance, you must have a stellar sales team. It’s that simple. What you need in today’s fiercely competitive environment is a team of high fliers with know-how and confidence to convert...
Even though self-storage is a need-based service, managers can still face objections when attempting to close the sale. Learn two of the most common and how to overcome them.
The self-storage industry is flourishing, but that doesn’t mean facility operators can rest on their laurels. More competition is coming, which means managers must be primed and prepped to close rentals. Read why sales scripts are still important...
Lead follow-up is critical to your self-storage sales effort. Who can afford to leave money on the table? The good news is technology can help you track and connect with your prospects and achieve higher conversion rates.
Sales are a big part of being a self-storage facility manager. When you lack confidence in your abilities, you might struggle to fill units or sell ancillary products. An area manager explains how he honed his sales skills and offers advice for...
If you want to rent more units and sell more products at your self-storage facility, you must connect and build trust with your customers. The question is how. One way is to leverage the power of buyer personas, which will help you “read”...
As a self-storage operator, you’re likely spending good money and effort to generate sales leads for your business. If you aren’t tracking and managing them correctly, it could all be for nothing. Learn to create system that’ll help you close more...
Oh, boy. If you want to hear a textbook example of what not to say and do during a self-storage sales call, this video is for you. Jim Ross of “The Self-Storage Show,” a YouTube channel discussing industry topics, makes a cold call to a storage...