Sales

While many self-storage operators have taken a funnel approach to their sales and marketing in the past, it’s time to retire this method. The flywheel technique keeps the focus on the customer and feeds business momentum.

No matter how nice the features and amenities are at your self-storage facility, the most impactful part of your operation is the interaction between the manager and customer. So, how do you leverage your ability to rent units and optimize the...

A call center can benefit a self-storage operation beyond just handling incoming phone calls. Learn why it might make sense to outsource in this Internet age, and how a call center can enhance the customer experience while bolstering the bottom line.

Getting the phone to ring at your self-storage facility is only half the battle. You then need to convert these callers to customers! The following guidelines—including five questions to ask every caller—will help you improve your phone sales.

With lots of new development on the horizon, self-storage operators need to prepare themselves for an increasingly competitive market. Now’s the time to get back to operational fundamentals and invest in facility maintenance, marketing, sales...

Though online-auction providers typically handle most of the publicity for a lien sale, there are several actions sellers can take to help increase the visibility and success of the sale.

As a self-storage operator, you should be doing what you can to sharpen your sales skills. Follow these three philosophies, and you’ll close more customers.