Sales

To ensure your self-storage business is reaching a broad customer base, you need to adjust your sales and service efforts to appeal to multiple generations. Here’s how to cater to young prospects and tenants without alienating older ones.

While many self-storage operators have taken a funnel approach to their sales and marketing in the past, it’s time to retire this method. The flywheel technique keeps the focus on the customer and feeds business momentum.

No matter how nice the features and amenities are at your self-storage facility, the most impactful part of your operation is the interaction between the manager and customer. So, how do you leverage your ability to rent units and optimize the...

A call center can benefit a self-storage operation beyond just handling incoming phone calls. Learn why it might make sense to outsource in this Internet age, and how a call center can enhance the customer experience while bolstering the bottom line.

You may experience a moment during your self-storage sales presentation when a potential tenant hesitates or expresses doubt. Here are 10 of the most common objections and how to respond to them.

With lots of new development on the horizon, self-storage operators need to prepare themselves for an increasingly competitive market. Now’s the time to get back to operational fundamentals and invest in facility maintenance, marketing, sales...

Though online-auction providers typically handle most of the publicity for a lien sale, there are several actions sellers can take to help increase the visibility and success of the sale.