Digital marketing may be all the rage, but offline strategies still play an important role in building self-storage brand awareness with prospects and loyalty with tenants.

Consumers empowered by social media and online reviews means reputation management is a cost of doing business. A digital-streaming giant may have laid the blueprint for how self-storage operators can improve their public perception.

A great media-relations strategy can help build brand awareness about your self-storage business. Get noticed by creating engaging content, building a quality distribution list and fostering relationships with local media.

Although most self-storage operators are hyper-focused on online marketing, hosting a community event is still a great way to brand your business and attract new renters. From contests to carwashes to carnivals, the marketing possibilities are...

If your self-storage prospects can’t quickly find the information they need on your website, they’ll move on. Not only will you lose a rental, it could hurt your search engine rankings. Fortunately, there are simple tactics to ensure your Web...

As new self-storage developments come online, many are designed to fill a void in the markets they serve. For those facilities already in operation, staying ahead of the competition is of paramount concern. In his book “Crush Your Competition: 101...

Your self-storage business website is one of your greatest assets for attracting new tenants. If you’re ready to create a new one or refresh an existing one, here are some tips on when to do it and why.