Every self-storage facility has at least some units packed with grandma’s antiques, old clothes, bachelor-pad rejects and exercise equipment; but commercial customers are on the rise at many storage locations. As the world changes, businesses of...
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Investing in Google Ads is a smart move for any self-storage operator, but it must be done right, or you’re just wasting your marketing dollars. Follow this guidance to ensure your efforts are as effective as possible.
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Dealing with the unknown can cause anxiety for consumers, like when they rent a self-storage unit for the first time. If they’re using storage because of a life-altering event, their discomfort may be even greater. The trick to putting them at...
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Even with all the new marketing platforms that have come on the market in recent years, email continues to be a great option to help self-storage operators communicate with customers and promote their business. Executed correctly, it’s economical...
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The slow season is coming! What’s your plan to fill self-storage units during the sluggish months? Launching a location-specific digital-marketing strategy can help you entice new renters while boosting your brand in online searches. Read how.
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Online reviews can be awesome publicity for your self-storage business—or seriously damage it. While you have to take the bad with the good, that negative “noise” is sometimes fake. Let us introduce you to Internet trolls! Defined as “someone who...
What do self-storage customers want? Convenience. When do they want it? Now! Norway’s Flexistore, which operates two locations in Oslo, is optimizing its user experience through an app-driven, automated business model. To bring its app to market...
Self-storage marketing is becoming more complex as the world and consumer needs change. If you’re struggling to keep up with trends, consider outsourcing, which allows you to tap resources and technology that increase brand awareness and market...
Customers typically have a lot of options when choosing a self-storage provider. Many decide where to store based on location, amenities, price and other factors; but what about whether a facility is independent or one of “the big guys”? In its...
Self-storage operators often have access to a mountain of marketing data, but many don’t use it. You need an informed picture of your target audiences. Only then can you narrow and customize your efforts.
