When it comes to word-of-mouth marketing, self-storage operators can’t just stand by and hope people talk about them. Instead, they should develop a “talk trigger” they can share with every customer.
Tewkesbury Space Program offers a “whole new world of self-storage” at its four space-themed locations in England. In this marketing spot, “Mission Controller Neil” introduces the brand’s offerings, which include traditional and container storage...
All self-storage businesses need marketing, but knowing what to buy and how to manage related spending takes research and planning. Follow these six recommendations to craft an effective budget that ensures success.
Deciding whether a task is worth your time or money is part of doing business, but are advancements in Web-management and marketing forcing self-storage operators out of a DIY mindset?
Remember those dreadful narrated videos you were forced to sit through in health class? Well, so does New Zealand self-storage operator National Mini Storage! Company spokesperson Leigh Hart strikes at your funny bone in this spoof, in which he...
Your self-storage website—your digital storefront—requires as much attention as your physical properties. If you’re looking to build a new website or improve an existing one, consider outsourcing to ensure all important bases are covered.
The Storage Group (TSG), an Internet-marketing company that serves the self-storage industry, has promoted Marlene Cotto to the position of client success manager, effective Aug. 12. The appointment will help the firm ensure customer satisfaction...
E-mail marketing is an excellent way to connect with your current and future self-storage customers. Learn some steps involved and how to build a successful campaign.
Online users are clamoring for video, so it should be part of your self-storage marketing plan. Read why it’s advantageous, a few formats you can try, places to promote it and more.
The Russian self-storage industry might be young, but it’s growing steadily. One reason for this is foreigners’ familiarity with the product. In this short commercial from Skladovka, which operates nine locations in and near Moscow, the operator...
