There are now so many ways to market a self-storage business it can feel impossible to choose. If you want to avoid wasting your precious promotional dollars, you need to research your options and set a realistic budget. This plan can help you set goals for individual campaigns and understand what you should be spending and where. It’ll also hold you accountable, so costs don’t spiral out of control.
Need some help? Fellow operators are providing guidance in this thread on the Self-Storage Talk online community, discussing how they set a marketing budget, the platforms they pursue, what they expend and how they evaluate their efforts. Read their recommendations and add your advice.