As the self-storage markets crowd with new supply, competition is getting fiercer for facility operators. Success hinges on your ability to convey value to the customer and differentiate your business from others. Fortunately, you’ll learn hard-hitting, high-return strategies in the book “Crush Your Competition: 101 Self Storage Marketing Tips for the Fastest Way to Huge Profits,” authored by industry owner Marc Goodin. He shares insight to help operations of all ages and sizes remain relevant and profitable.
Available in softcover and digital formats, Goodin’s 248-page publication offers step-by-step guidance for implementing a marketing plan, including hundreds of ideas that are inexpensive or free to execute. Topics include customer conversion and retention, referrals, market penetration, and much more.
Additional books and videos by Goodin, who’s also a civil engineer, address self-storage development, design and investing. Visit the ISS Store for full product details and titles, and gear up for the game ahead.