As new self-storage developments come online, many are designed to fill a void in the markets they serve. For those facilities already in operation, staying ahead of the competition is of paramount concern. In his book “Crush Your Competition: 101 Self Storage Marketing Tips for the Fastest Way to Huge Profits,” civil engineer and storage owner Marc Goodin outlines high-return marketing tactics to help both startups and established operations remain profitable.

Available in softcover and digital formats, Goodin’s 248-page book offers step-by-step guidance on implementing a marketing plan, including hundreds of ideas that are inexpensive or free to execute. Topics include strategies to bolster customer retention, referrals, market penetration, customer conversions and much more.

Additional products from Goodin go in-depth on his philosophies for successful self-storage development and design. Visit the ISS Store for full product details and titles. Learn how to crush your self-storage competition today!